GE Licensing is now GE Idea Works.

Welcome to imagination in action. Part art, part science, all business, GE Idea Works transforms raw potential into solid progress to build a better world for all. We challenge the brightest minds from GE and beyond to redefine what’s possible. Where some see obstacles, we create opportunities. Where others see competition, we invite collaboration. We’re the alchemists of applied ingenuity and don't rest until the products of our imagination pay off in real-world impact.

What’s the big idea?
We’re working on it—and the proof is all around you.